Expanding the Reach of Barron's
To handle new business opportunities and emerging properties, Barron's needed to unify and strengthen their brand. EPO Inc. made a comprehensive sweep of all their marketing communications and redefined the visual terms.
Redefining a Standard of Excellence
It was essential that everything from their brandmark, to print and interactive adverising, to sales materials and supporting communications that Barron's maintain its stellar reputation.
New Ineractive Media Kit
We developed an interactive Media Kit to be the well source of sales and advertising information. It provides tools for media planners to better match Barron's editorial calendar with their specific goals. It also services the sales force by providing an internal distribution of research.
Barron's Conferences
As an outgrowth of their unique editorial issues, which ranked the top financial advisors in the country, Barron's developed a series of conferences to share best practices. These conferences constituted the "Winner's Circle", and consequently needed to project an air of authority and excellence.
Supporting System
Barron's conferences needed their own advertising, communications, "day-of" materials and signage. A unique, but coordinated, graphic system was established to give them a platform on which to grow their conference business.
