Branding a Financial Information Leader
After their acquisition by News Corporation, Dow Jones sought to capatalize on their opportunity to become a preeminent finacial information content provider. Dow Jones needed to step out from behind its flagship brand, The Wall Street Journal. The new logo needed to be as forward thinking and authorative as their revitalized brand. EPO Inc. was involved in the initial development of the brandmark and helped collaborate in its final form.
A New Branding System
Dow Jones's exisitng properties, and the myriad that were created as a result of the merger, needed a system to unifiy and strengthen the brand. These properties spanned the globe, and in some cases, needed to retain their indigenous qualities. EPO Inc. helped create a system that secured uniformity and established guidelines.
Branding Guidelines
EPO Inc. was responsible for creating a series of Branding Guidelines that drove the spirit and specifics of the new brand. These guidelines covered everything from sizing, colors, typography, advertising, web use, direct response, to licensing and integration.
